February 2009

I’m giving a webinar on online marketing for the Travel & Tourism industry in a few weeks.

What’s it going to be about?  Here’s what the PR people crafted

Tested Strategies to Boost Online Marketing Success.

Webinar: March 11, 2009 – 1pm EST

In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing. Resist the urge to pull back on marketing during these uncertain times.

In this webinar, Scott McAndrew, Director of Strategy for Terralever will show you what tourism marketers can do online to cut through the clutter and build brand, lift web traffic, drive conversions and grow market share affordably and effectively.

Presenter: Scott McAndrew, Director of Strategy, Terralever

As Director of Strategy for leading internet marketing and strategy firm, Terralever Scott McAndrew works with clients that include Red Bull, Microsoft, Scottsdale Convention & Visitors Bureau and MiiAmo Spa. Through his long career in online marketing, he’s witnessed firsthand the evolution of the industry and how marketers today can leverage the many opportunities it presents.

Terralever Webinar – Accountable Online Marketing for Travel & Tourism

Topics include:

• What’s really possible with search engine marketing
• What local search is and why it’s so important
• Best practices for increasing the effectiveness of your email marketing
• Effective ways to participate in social media
• Why so many online marketing initiatives are set up to fail before they start

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