From the monthly archives:

February 2009

Free advice for accountable travel & tourism online marketing

February 26, 2009
Terralever Travel and Tourism Online Marketing Webinar

March 2009 Webinar: In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing.

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(Not) Scobleizer spams me

February 25, 2009
Not Scobleizer

The latest Twitter spam: “ScobelizerA” pushing “Google’s Money Tree.” Of course, it’s not Robert Scoble. Not even close.

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Google outs self for pay-per-post scheming

February 25, 2009
Google Japan outed by Google HQ

Google has made no secret about its feelings towards paid link building, openly attacking the practice and going so far as to set up mechanisms to allow individuals to ‘out’ those using the tactic. Apparently Google’s Japan didn’t get the memo.

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Study: Professional marketers missing the basics

February 20, 2009
Marketing basics missed

Not only is professional marketer apathy for performance measurement (analytics) en vogue, how a website fits into the marketing mix is askew.

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Travel & tourism online marketing questions?

February 20, 2009
Online Travel Marketing Questions

I’m preparing on a webinar to be presented in March concerning online marketing for travel & tourism. If there’s something you’d like me to cover, let me know.

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Google Local map markers gone wild

February 18, 2009
Goolge Map Markers

Google recently changed how many markers it displays on Google Maps for local search results. It’s a good change for the end user.

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Access Google Analytics on your iPhone

February 15, 2009
Google Analytics iPhone App

iPhone touting Google Analytics addict? There’s a few Google Analytics Apps at the App Store, but only one that you’ll want.

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Know when (and what) websites link to your site

February 15, 2009
Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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Brand monitoring with Google Alerts

February 11, 2009
Brand Monitoring with Google Alerts

Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. Google Alerts is a free, easy to use tool that you can use to monitor brands whether your tasked with reputation management or just need to keep a finger on the pulse of an industry.

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