Comments on: Why A/B/Multivariate test?

By: Scott McAndrew

Scott McAndrew — Thu, 25 Mar 2010 19:39:31 +0000

Rex – You weren’t left out on purpose… I just curated and created the post quickly. Thanks for letting everyone know about A/B Tests…

By: Rex Dixon

Rex Dixon — Thu, 04 Mar 2010 21:32:31 +0000

Wish you would have dropped a link to A/B Tests – http://www.abtests.com/ – but since you didn’t, guess I’ll let your readers know via the comments here! We’d love to see more testers upload/share their A/B Test data on our site. Also, follow us on Twitter @abtests

By: Marty Thomas

Marty Thomas — Thu, 25 Feb 2010 05:05:38 +0000

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By: Chris Goward

Chris Goward — Wed, 24 Feb 2010 23:20:09 +0000

GWO works fine with most shopping cart solutions. There’s usually a way to modify it to work, even if it doesn’t out of the box.

By: G-Rod

G-Rod — Wed, 24 Feb 2010 23:15:47 +0000

Sweet thx!

By: Scott McAndrew

Scott McAndrew — Wed, 24 Feb 2010 22:37:20 +0000

G-Rod -

I’m not sure on GWO. We have used it in the past, but run some tests with our own tech, and some just using other tools that they’re baked into.

Going to be doing some GWO with a client in the next couple of weeks — I’ll be sure to report back what I see…

By: G-Rod

G-Rod — Wed, 24 Feb 2010 21:12:14 +0000

Hey Scott,

Good title. Got me, I was all prepared to come in and tell you what’s up. ;o)

EVERYTIME you run A/B or multivariate testing, you’ll learn something (even if it’s what NOT to do.) We’ve increased our conversion each time we’ve done it. Need to keep that going eh? We’ve also used clicktale which uncovered an FUD for some visitors which contributed to lost sales.

Last I checked GWO had limitations in regards to third party shopping cart solutions. Do you know if that is still the case?

By: Scott McAndrew

Scott McAndrew — Wed, 24 Feb 2010 20:00:56 +0000

Thanks for sharing the link to more case studies – much appreciated! There’s nothing more telling than results! -Scott

By: Chris Goward

Chris Goward — Wed, 24 Feb 2010 17:04:19 +0000

Right on, Scott.

Great quote, “What you don’t know can cost you money”!

WiderFunnel, the Conversion Optimization agency that sponsors WhichTestWon.com, has some great A/B and Multivariate testing case studies too:
http://www.widerfunnel.com/proof/case-studies

Chris

By: Scott McAndrew

Scott McAndrew — Wed, 24 Feb 2010 15:59:44 +0000

Thanks Paras – Appreciate you letting me know. I’ll update the link. – Scott