As Director of Strategy for Terralever’s clients, one of the things that surprises me the most in strategy consulting is how little our clients have effectively leveraged online marketing. More often than not, budgets are spent without defined goals, plans for constant improvement, or room for experimentation.

I’ve created this blog for online marketers, marketing strategists and the marketing executives that hire them to promote conversation around strategic, performance based online marketing techniques. I hope you find something that contributes to your online marketing and/or can contribute to the conversation.

- Scott McAndrew