From the category archives:

How To

Google Local options for service area based businesses

April 5, 2010
Google Local Service Area Listing

Run a local business which doesn’t have a physical location but services a specific area?  Is your service area so specific that defining it is more applicable than simply providing the address of your main office?  Google’s Local Business Center wasn’t a friendly place in the past for those situations, at least until recently. A [...]

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Travel and tourism online marketing presentation

March 11, 2009
Online Marketing for Travel and Tourism Presentation

My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here.

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Know when (and what) websites link to your site

February 15, 2009
Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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Brand monitoring with Google Alerts

February 11, 2009
Brand Monitoring with Google Alerts

Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. Google Alerts is a free, easy to use tool that you can use to monitor brands whether your tasked with reputation management or just need to keep a finger on the pulse of an industry.

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How many websites link to your site?

February 4, 2009

Clients often ask how they can find out what websites link to their site. Yahoo’s Site Explorer website offers link information to anyone for free.

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501(c)(3): Advertise on Google for free

December 24, 2008

If you’re a 501(c)(3) status non-profit Google might be willing to help you with your marketing efforts. How? By putting you at the top of search results with by way of a Google Grant for AdWords advertising.

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Time for a site redesign?

November 15, 2008

It’s fairly common for a prospective or existing client to come to say “we need to redesign our web site.”  The first question we ask is “Why?” Occasionally the answer is motivated by something technical: Our IT department has decided we’d be better off if we changed over to Ruby on Rails We’re thinking doing [...]

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Google page 1 rankings check-up

August 23, 2008

Earlier this week I ran an experiment to validate a theory about Google giving preferential treatment to blog posting which contained video, essentially allowing those blog posts to rank for keywords and key phrases rapidly. Are the results holding?

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Page 1 Google rankings in hours (easily)

August 20, 2008

After stumbling upon a curious affinity Google had for certain blog posts, experiments revealed an easy way to achieve page 1 Google rankings.

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