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Travel and tourism online marketing presentation

by Scott McAndrew on March 11, 2009

You missed it!  My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here on my blog until we get a post up on the Terralever website.

Download the presentation:
Tested Strategies to Boost Online Marketing Success

Questions?
If you had a question that I didn’t get to answer during the webinar please feel free to click on the “Contact” tab above and ask.  I won’t answer your questions publicly unless I’ve asked you and you’ve agreed to let me do so.  Otherwise, I’ll send my response straight back to you.

As soon as the saved session is available I’ll update this post in case you wish to view the presentation.

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15 February 2009

Know when websites link to your site

Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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13 February 2009

What Google tells me about Valentine’s Day shopping – Part 1

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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11 February 2009

Brand monitoring with Google Alerts

Brand Monitoring with Google Alerts

Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. Google Alerts is a free, easy to use tool that you can use to monitor brands whether your tasked with reputation management or just need to keep a finger on the pulse of an industry.

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4 February 2009

How many websites link to your site?

Clients often ask how they can find out what websites link to their site. Yahoo’s Site Explorer website offers link information to anyone for free.

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24 December 2008

501(c)(3): Advertise on Google for free

If you’re a 501(c)(3) status non-profit Google might be willing to help you with your marketing efforts. How? By putting you at the top of search results with by way of a Google Grant for AdWords advertising.

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15 November 2008

Time for a site redesign?

It’s fairly common for a prospective or existing client to come to say “we need to redesign our web site.”  The first question we ask is “Why?”
Occasionally the answer is motivated by something technical:

Our IT department has decided we’d be better off if we changed over to Ruby on Rails
We’re thinking doing a site in [...]

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23 August 2008

Google page 1 rankings check-up

Earlier this week I ran an experiment to validate a theory about Google giving preferential treatment to blog posting which contained video, essentially allowing those blog posts to rank for keywords and key phrases rapidly. Are the results holding?

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20 August 2008

Page 1 Google rankings in hours (easily)

After stumbling upon a curious affinity Google had for certain blog posts, experiments revealed an easy way to achieve page 1 Google rankings.

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11 March 2008

5 Google Analytics setup tips

If you’re giving Google Analytics a spin for the first time, or you’ve installed it a half-dozen times before, here’s a few tips to get the most out of what Google has to offer your marketing efforts.

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