At long last Google has released a beta Data Export API for Analytics. Announced today, the beta is open to all Analytics users. It’s going to be great to see what developers and marketers team up to do now that Analytics data can be accessed without hacking.
From the Google Analytics blog post announcing the availability of the API:
A Google Analytics API has long been one of our most widely anticipated features. Today we’re pleased to announce that the Google Analytics Data Export API beta is now publicly available to all Analytics users!
What’s so exciting about an API? The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell. Users could see snapshots of their Analytics data in developer created dashboards and gadgets. Individuals and business owners will have opportunities to access their Google Analytics information in a variety of new ways.
The post continues on to provide sample ideas, tips on how to get started, and real-world applications.
- The Google Analytics API blog post
- Google Analytics Export Data API information for developers
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