From the category archives:

Online Advertising

Local business? Heard of Google’s Tags?

June 15, 2010
Google Tags - Ads for Local Business Places Listings

Previously only in select cities, Google is now making Tags available nationwide.  Haven’t heard of Tags?  Don’t sweat it, not many people have.  Let’s start at the beginning. Who are Tags intended for? Google tags are for businesses which have a listing in Google Places (formerly the Google Local Business Center).  Google Places listings are [...]

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PPC Online Marketing for Small Businesses

June 15, 2010
Thumbnail image for PPC Online Marketing for Small Businesses

Search engines are an incredible resource for generating interest in any business.  Unfortunately, for many businesses, making the investment in search engine optimization to gain high visibility on search engines like Google is a difficult decision.  One great way to test the waters online for small businesses is to turn to paid advertising, commonly referred [...]

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Marketers: Don’t miss these two new AdWords features

March 25, 2010
AdWords Remarketing (retargeting), Search Funnels

Google AdWords adds Remarketing (think ‘retargeting’) and better insight into Ad-related visit behavior over time to marketer tools.

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Are these social AdWords ads?

February 15, 2010
Google Social AdWords Ads?

I was doing some searches today to see if anything was new and exciting with how Google was handling Social Search results and saw something in the Sponsored Links results that’s new to me.  I searched for Terralever (the online marketing company I work at) and one of the AdSense results was for another local [...]

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Does local search matter?

September 8, 2009
Google Map marker

How much does having a local search listing matter for a business ? The short answer: A lot.

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Google announces interest-based advertising for AdSense publishers

March 12, 2009
Google interest-based advertising

Google AdSense users were notified today of the upcoming launch interest-based advertising for AdSense.

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Study: Professional marketers missing the basics

February 20, 2009
Marketing basics missed

Not only is professional marketer apathy for performance measurement (analytics) en vogue, how a website fits into the marketing mix is askew.

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Travel & tourism online marketing questions?

February 20, 2009
Online Travel Marketing Questions

I’m preparing on a webinar to be presented in March concerning online marketing for travel & tourism. If there’s something you’d like me to cover, let me know.

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What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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501(c)(3): Advertise on Google for free

December 24, 2008

If you’re a 501(c)(3) status non-profit Google might be willing to help you with your marketing efforts. How? By putting you at the top of search results with by way of a Google Grant for AdWords advertising.

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