From the category archives:

Online Marketing at its Worst

Google outs self for pay-per-post scheming

February 25, 2009
Google Japan outed by Google HQ

Google has made no secret about its feelings towards paid link building, openly attacking the practice and going so far as to set up mechanisms to allow individuals to ‘out’ those using the tactic. Apparently Google’s Japan didn’t get the memo.

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Study: Professional marketers missing the basics

February 20, 2009
Marketing basics missed

Not only is professional marketer apathy for performance measurement (analytics) en vogue, how a website fits into the marketing mix is askew.

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