From the category archives:

Reputation Management

Bank of America: A tale of two social presences

February 10, 2010
Bank of America on Facebook and Twitter

Bank of America has a presence on both Facebook and Twitter.  The brand perception that one walks away from after visiting each one couldn’t be more different.  In a presentation I recently did I used the contrast between the two as a way to illustrate success, and failure, during the strategic planning process. A Few [...]

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Social Big Brother in Big Sky Country

June 19, 2009
Boseman Big Brother

The City of Bozeman, Montana is blazing a path to 1984 by taking a curious if not troubling stance on what’s personal and what’s private.

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Travel and tourism online marketing presentation

March 11, 2009
Online Marketing for Travel and Tourism Presentation

My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here.

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Know when (and what) websites link to your site

February 15, 2009
Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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Brand monitoring with Google Alerts

February 11, 2009
Brand Monitoring with Google Alerts

Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. Google Alerts is a free, easy to use tool that you can use to monitor brands whether your tasked with reputation management or just need to keep a finger on the pulse of an industry.

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Math and… better math on the State of the Union

January 30, 2008

Both Time Magazine and Slate posted an analysis of the State of the Union Address on their site. Slate’s approach was based on fresh, natural-language processing software. Time’s? Not so much.

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