From the category archives:

Search Engine Optimization

7 reasons to use Google Webmaster Tools

April 27, 2010
Thumbnail image for 7 reasons to use Google Webmaster Tools

I’m constantly looking for ways to get a better understanding of how sites rank for keywords in organic search results.  And, while there are plenty of tools out there to help you analyze your web site, one that is often overlooked is Google Webmaster Tools. Webmaster Tools, a free Google product, was often seen as [...]

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Does local search matter?

September 8, 2009
Google Map marker

How much does having a local search listing matter for a business ? The short answer: A lot.

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Travel and tourism online marketing presentation

March 11, 2009
Online Marketing for Travel and Tourism Presentation

My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here.

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Free advice for accountable travel & tourism online marketing

February 26, 2009
Terralever Travel and Tourism Online Marketing Webinar

March 2009 Webinar: In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing.

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Google outs self for pay-per-post scheming

February 25, 2009
Google Japan outed by Google HQ

Google has made no secret about its feelings towards paid link building, openly attacking the practice and going so far as to set up mechanisms to allow individuals to ‘out’ those using the tactic. Apparently Google’s Japan didn’t get the memo.

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Study: Professional marketers missing the basics

February 20, 2009
Marketing basics missed

Not only is professional marketer apathy for performance measurement (analytics) en vogue, how a website fits into the marketing mix is askew.

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Travel & tourism online marketing questions?

February 20, 2009
Online Travel Marketing Questions

I’m preparing on a webinar to be presented in March concerning online marketing for travel & tourism. If there’s something you’d like me to cover, let me know.

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Know when (and what) websites link to your site

February 15, 2009
Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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How many websites link to your site?

February 4, 2009

Clients often ask how they can find out what websites link to their site. Yahoo’s Site Explorer website offers link information to anyone for free.

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SEO/SEM presentation for download

December 12, 2008

[ Download the Presentation Slides ] Last night I had the opportunity to present to the Social Media Club here in Phoenix.  The topic was search engine optimization and search engine marketing.  As opposed to having a deck of tactical recommendations I instead chose to talk about how I approach search engines in the work [...]

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