From the category archives:

Search Engines

Google Suggest on… Google Buzz

June 18, 2010
Google Suggest

Just for fun, let’s see what Google Suggest recommends when someone is searching Google about… Google Buzz:

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Local business? Heard of Google’s Tags?

June 15, 2010
Google Tags - Ads for Local Business Places Listings

Previously only in select cities, Google is now making Tags available nationwide.  Haven’t heard of Tags?  Don’t sweat it, not many people have.  Let’s start at the beginning. Who are Tags intended for? Google tags are for businesses which have a listing in Google Places (formerly the Google Local Business Center).  Google Places listings are [...]

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PPC Online Marketing for Small Businesses

June 15, 2010
Thumbnail image for PPC Online Marketing for Small Businesses

Search engines are an incredible resource for generating interest in any business.  Unfortunately, for many businesses, making the investment in search engine optimization to gain high visibility on search engines like Google is a difficult decision.  One great way to test the waters online for small businesses is to turn to paid advertising, commonly referred [...]

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Google Local options for service area based businesses

April 5, 2010
Google Local Service Area Listing

Run a local business which doesn’t have a physical location but services a specific area?  Is your service area so specific that defining it is more applicable than simply providing the address of your main office?  Google’s Local Business Center wasn’t a friendly place in the past for those situations, at least until recently. A [...]

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Rely heavily on Google Analytics? You won’t like this.

March 18, 2010
Google to offer opt-out to Analytics

Google Analytics might be one of the best things that Google Robin Hooded to website owners large and small. The analytics package provides incredible functionality and does so for not a dime.  That combination of functionality and free have lead to massive market share for Analytics.  One estimate last year put Google Analytics at a [...]

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Augmented reality, live video overlay from Photosynth creator

February 17, 2010
Bing Maps

This is a great video from TED2010 that shows off the latest Microsoft has to offer on the mapping front including live video being overlaid at the street-view level in Bing Maps. Blaise Aguera y Arcas, who brought us Seadragon/Photosynth, lead the team that made this a reality. The whole video is worth a watch, [...]

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Are these social AdWords ads?

February 15, 2010
Google Social AdWords Ads?

I was doing some searches today to see if anything was new and exciting with how Google was handling Social Search results and saw something in the Sponsored Links results that’s new to me.  I searched for Terralever (the online marketing company I work at) and one of the AdSense results was for another local [...]

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Google Buzz Poll: Force or Flop?

February 9, 2010
Google Buzz Poll

Following several clunky forays into social media, today Google has unveiled Google Buzz. From the Official Google Blog: Our belief is that organizing the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google’s experience in organizing information can help solve. We’ve recently launched innovations [...]

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Google puts some more social in its search

February 1, 2010
Google Social Search Example

Last week I did an internal presentation at Terralever talking about how search engines like Google and social networking sites alike were likely both attacking the idea of extending their understanding of both information and the social graph. Today I tripped over an example of Google Social Search and recollected on the presentation. In broad [...]

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Does local search matter?

September 8, 2009
Google Map marker

How much does having a local search listing matter for a business ? The short answer: A lot.

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