From the category archives:

Tips

Does local search matter?

September 8, 2009
Google Map marker

How much does having a local search listing matter for a business ? The short answer: A lot.

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Travel and tourism online marketing presentation

March 11, 2009
Online Marketing for Travel and Tourism Presentation

My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here.

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Free advice for accountable travel & tourism online marketing

February 26, 2009
Terralever Travel and Tourism Online Marketing Webinar

March 2009 Webinar: In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing.

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Know when (and what) websites link to your site

February 15, 2009
Link Monitoring with Google Alerts

Learn when sites link to your website or a mention of your domain is made on the web with a free tool and a quick tip.

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What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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Brand monitoring with Google Alerts

February 11, 2009
Brand Monitoring with Google Alerts

Alerts is another in the stable of Google Experiments which wear the “beta” badge well into their useful lifespan. Google Alerts is a free, easy to use tool that you can use to monitor brands whether your tasked with reputation management or just need to keep a finger on the pulse of an industry.

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501(c)(3): Advertise on Google for free

December 24, 2008

If you’re a 501(c)(3) status non-profit Google might be willing to help you with your marketing efforts. How? By putting you at the top of search results with by way of a Google Grant for AdWords advertising.

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SEO/SEM presentation for download

December 12, 2008

[ Download the Presentation Slides ] Last night I had the opportunity to present to the Social Media Club here in Phoenix.  The topic was search engine optimization and search engine marketing.  As opposed to having a deck of tactical recommendations I instead chose to talk about how I approach search engines in the work [...]

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Google Analytics: 00:00:00 Avg. Time on Site?

July 11, 2008

If you have a blog or web site and use Google Analytics as your analytics package, you may have come across a disappointing metric: visits of no length, or 00:00:00.

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