From the category archives:

Web Site Design & Development

Why A/B/Multivariate test?

February 23, 2010
Test

There’s a lot of love about online marketing from a strategic standpoint.  Possibly the biggest differentiator between online marketing and other marketing methods is the degree to which it can be tracked.  After launching a website, social media presence, or campaign, the next logical step is to understand and optimize the performance you’re receiving. While [...]

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The long road to FeedBurner and Google Analytics integration

December 26, 2009
FeedBurner Google Analytics Integration

Google Analytics’ integration with FeedBurner has been a long time coming. Unfortunately, Google is still taking baby steps.

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Free advice for accountable travel & tourism online marketing

February 26, 2009
Terralever Travel and Tourism Online Marketing Webinar

March 2009 Webinar: In these economic times where industries like travel and tourism have felt the impact of change in consumer behavior, there’s never been a better, more important time for a marketer to leverage online marketing.

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Study: Professional marketers missing the basics

February 20, 2009
Marketing basics missed

Not only is professional marketer apathy for performance measurement (analytics) en vogue, how a website fits into the marketing mix is askew.

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Time for a site redesign?

November 15, 2008

It’s fairly common for a prospective or existing client to come to say “we need to redesign our web site.”  The first question we ask is “Why?” Occasionally the answer is motivated by something technical: Our IT department has decided we’d be better off if we changed over to Ruby on Rails We’re thinking doing [...]

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Google (gasp!) welcomes Flash to its index

July 1, 2008

Following years of second-class citizen status (and SEO irrelevancy), Flash content is now being welcomed into Google’s index.

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Two recommended books for the online marketer

March 11, 2008

Two recommended online marketing books. One book is focused on web site analytics, the other is about the strategic creation and tuning of conversion-focused web sites.

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