Google recently announced an AdWords beta testing program for “Demographic Bidding.” According to Google’s AdWords blog posting:
Ever wish you could show your ads more often to a specific group like women aged 25-34? Want to see how your ads perform with certain demographic groups and then adjust your bids accordingly?
We’re excited to introduce the new demographic bidding feature from AdWords. Demographic bidding helps you display your ads to specific gender and age group audiences on some sites in the Google content network, giving you more control over who your audience is and greater insight into how your ads perform with certain demographic groups.
AdWords advertisers in the U.S. and U.K. can apply to participate in the beta program.
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