If you’ve ever wanted to test Facebook Ads and are a small business owner, Visa has a deal for you.
Visa is giving $100 in Facebook Ads to the first 20,000 small business owners that install their Visa Business Network app on Facebook. After installing the application and answering a [...] Continue Reading…
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The board of ICANN unanimously approved sweeping changes to the rules governing domain extensions today. The broad based changes allow top-level domains (.com, .org, .edu, etc.) to be created without restrictions previously in place.
The new posture opens the door for almost any domain suffix imaginable, likely with [...] Continue Reading…
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If you’ve ever wondered what the popularity of a keyword or phrase is, Google’s got a tool that can help you. Google Trends, one of numerous experiments inhabiting the Google Labs site, provides the curious with search trends over time for a single or multiple term.
In addition to [...] Continue Reading…
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Every client I work with wants a relative measure of how they compare to their competition online. The standard measuring stick is traffic. For years Alexa has been providing a ranking based upon traffic (1st, 2nd, 3rd, etc.), but they didn’t provide what they felt those traffic [...] Continue Reading…
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In review of a few clients’ analytics this month I kept running across an inbound referrer I hadn’t seen befoere: msplinks.com. First, I just went to msplinks.com, and saw that there is nothing but a blank page there. After trying a few of the URLs from Google [...] Continue Reading…
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A quote from Karen Donovan’s Wired article on Jerry Yang and his participation in a plot to undermine a successful Microsoft purchase of Yahoo (emphasis mine):
…Yang was engineering a plan for a “massive employee walkout” in the aftermath of a Microsoft takeover by offering all of Yahoo’s 14,000 employees [...] Continue Reading…
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Microsoft Live cashback
Microsoft recently announced Live cashback, a program that rewards those who search on their Live search engine and consequently buy a product from one of several hundred merchants affiliated with the program. It’s fairly straightforward. Merchants are in essence placing cost-per-action (aka pay-per-action) advertisements for which [...] Continue Reading…
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I know two places: Sphinn and gooruze. Both are created by online marketers for online marketers. Sphinn takes a Digg-like approach whereas gooruze takes a more social route. If you’re in the industry, both are worth a look.
My gooruze page: smcandrew.gooruze.com
My Sphinn profile: smcandrew on Sphinn
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Over the weekend Microsoft officially retracted its bid for Yahoo.
I, for one, would have liked to have seen this go through. I give Microsoft a pat on the back for coming to the table with the buy. It makes it pretty transparent that Microsoft has had significant [...] Continue Reading…
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Last week Alexa announced they’ve rolled out a new ranking system. Largely viewed as a blunt tool, Alexa was still widely used in the late 90’s and early 00’s as it was one of the few ways to gauge the relative popularity of web sites for which there was [...] Continue Reading…
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