Last week Alexa announced they’ve rolled out a new ranking system. Largely viewed as a blunt tool, Alexa was still widely used in the late 90’s and early 00’s as it was one of the few ways to gauge the relative popularity of web sites for which there was [...] Continue Reading…
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On the heels of Yahoo’s announcement of their acquisition of web analytics purveyor IndexTools, Yahoo announced that the tool will be made available free of charge.
There are some caveats. Current IndexTools customers will be required to sign a standard Yahoo! agreement, and at this time the freebie won’t be [...] Continue Reading…
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“Second Search” is a technique being tested by Google which allows searching a specific web site for content without leaving Google. It all sounds innocent, but businesses aren’t seeing it that way. Here’s a few examples which illustrate their worries:
Note: A few of the results I’ve described [...] Continue Reading…
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Limited by how many times a video has been viewed, publishers of YouTube videos have been left largely in the dark about how their video is consumed by the public. Last week YouTube made a step in the right direction for content publishers with the announcement of YouTube [...] Continue Reading…
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Google has been testing out some new ways of ‘enhancing’ their search results lately. One tactic that I’ve been monitoring is the ability to search an individual web site and view results without leaving Google. Here’s an example:
I searched on ‘hollywoodvideo.com’ in Google (this also worked at [...] Continue Reading…
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On Monday I got a comment posted to another blog I write on. The comment:
Has anyone out there heard about WideCircles.com. It seems like a way better service then regular pay per click. Apparently they are using refering websites ( forums, blogs, wiki, etc. ) and have a [...] Continue Reading…
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Google’s analytics tool for measuring how visitors interact with your web site (aptly named Google Analytics) provides an incredible value to the online marketer. If you’re giving Google Analytics a spin for the first time, or you’ve installed it a half-dozen times before, here’s a few tips to [...] Continue Reading…
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Here’s two books which I definitely recommend:
Call to Action: Secret Formulas to Improve Online Results
Somehow Call to Action escaped my reading list for years. I learned about it from someone I recently interviewed. The book is based on Bryan and Jeffrey Eisenberg’s concept of Persuasion Architecture—a methodology [...] Continue Reading…
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A client recently inquired about their competitors AdWords advertisements showing up when you searched on their company name. While I hadn’t researched the topic before, common sense gave me two guesses on what the policy would hold:
Competitor trademarks cannot be used to initiate the display of AdWords ads [...] Continue Reading…
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In the past ten days I’ve been asked three times what social networking sites were in favor outside the United States. I had an idea of what sites were popular for a few countries, but turned to the Internet to find out more over the weekend. Some I’d heard [...] Continue Reading…
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