Google AdWords on trademarks: Who wants to know?

by Scott McAndrew on February 17, 2008

A client recently inquired about their competitors AdWords advertisements showing up when you searched on their company name. While I hadn’t researched the topic before, common sense gave me two guesses on what the policy would hold:

Competitor trademarks cannot be used to initiate the display of AdWords ads [...] Continue Reading…

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Popular social networking sites around the world

by Scott McAndrew on February 17, 2008

In the past ten days I’ve been asked three times what social networking sites were in favor outside the United States.  I had an idea of what sites were popular for a few countries, but turned to the Internet to find out more over the weekend.  Some I’d heard [...] Continue Reading…

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How to promote a blog for free

by Scott McAndrew on February 9, 2008

When a friend or colleague sets up a blog, I am often curious to see what they do to promote it. Unfortunately, they often don’t do some basic things that can give their blogs the opportunity to take off. If you’re committed to writing good content, it often [...] Continue Reading…

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Microsoft to Google: Our lawyer thinks your lawyer is wrong

by Scott McAndrew on February 5, 2008

Our lawyer is way more succinct than your lawyer (if you ignore the page of legal chatter following his succinct statement), too.

Here’s Microsoft’s response to… Google’s response to… Microsoft’s bid for Yahoo (hey, I wonder what they think):
The combination of Microsoft and Yahoo! will create a more competitive marketplace [...] Continue Reading…

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Today in a response to Microsoft’s bid for Yahoo last Friday David Drummond, Google Senior VP, Corporate Development and Chief Legal Officer, provided a statement in Google’s Press Center. The statement, entitled “Yahoo! and the future of the Internet”, opens by stating that both Google and Yahoo, as [...] Continue Reading…

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Google’s Matt Cutts on content duplication penalty

by Scott McAndrew on February 1, 2008

Wanting to syndicate one’s own content is nothing new, but how Google interprets copies of your original content distributed throughout the web has always been up for speculation.  Well, Matt Cutts stepped up and provided an answer to the question “should content owners be concerned about syndicating their own [...] Continue Reading…

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Yahooooooo! Check out the big brain on Ballmer.

by Scott McAndrew on February 1, 2008

With neither Microsoft or Yahoo able to approximate the success Google has engineered in the online services space, Microsoft made a move some saw coming and some didn’t.  This morning Microsoft put its war chest of cash into play, bidding $45 billion for Yahoo.  The bid represents at 62% [...] Continue Reading…

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Math and… better math on the State of the Union

by Scott McAndrew on January 30, 2008

Following Monday’s State of the Union Address, both Time Magazine and Slate posted an analysis of its content on their site.  Time bunted; Slate swung for the fences.

Time’s visualization went with a view which scaled the size of the words in proportion to their frequency.  Think tag cloud.  The [...] Continue Reading…

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7 days to Google search results—on a new URL?

by Scott McAndrew on January 29, 2008

My group provides Search Engine Optimization and we spend a reasonable amount of experimentation time to see what we can do to sway search engines into our good graces.  A good deal of the sites we take under the knife have URLs with a history and web sites to [...] Continue Reading…

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Poking from your place or mine—apps go beyond Facebook

by Scott McAndrew on January 27, 2008

Do Facebook Apps have greater value if they can exist beyond Facebook?  We’re about to find out.

Last Friday on Facebook’s Developer News blog ,Wei Zhu unveiled the JavaScript Client Library for Facebook API which allows calling Facebook API’s from any web site.  Currently in beta, the script library allows [...] Continue Reading…

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