SEO/SEM presentation for download

by Scott McAndrew on December 12, 2008

[ Download the Presentation Slides ]

Last night I had the opportunity to present to the Social Media Club here in Phoenix.  The topic was search engine optimization and search engine marketing.  As opposed to having a deck of tactical recommendations I instead chose to talk about how I approach search engines in the work we do for our clients at Terralever.

Beyond SEO and pay-per-click (PPC) I covered a bit about Local Search as well as a few facets of Google that I keep an eye on.  Without the presentation, I’m not sure how valuable these slides will be (there was a lot that was spoken that’s not captured in the slides).  However, anyone is welcome to download the presentation for reference or their own usage.

I do ask that if you utilize any of the cited data in the presentation that you credit its source (not me-the source of the data/study stated on the slide).  If you have any questions about the presentation, or you attended last night and had a question or comment, please do contact me!

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