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A/B Testing

Why A/B/Multivariate test?

February 23, 2010
Test

There’s a lot of love about online marketing from a strategic standpoint.  Possibly the biggest differentiator between online marketing and other marketing methods is the degree to which it can be tracked.  After launching a website, social media presence, or campaign, the next logical step is to understand and optimize the performance you’re receiving. While [...]

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