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Avinash Kaushik

Web analytics: averages mask the truth [video]

August 26, 2008

If you’re an online marketer one of the sharpest tools in your toolbox is your analytics package.  Once you’ve established goals for your site, built it to perform and have begun marketing it, analytics provides the most effective means of measuring your effectiveness. Non e-commerce web sites often measure their success based on the averages [...]

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Two recommended books for the online marketer

March 11, 2008

Two recommended online marketing books. One book is focused on web site analytics, the other is about the strategic creation and tuning of conversion-focused web sites.

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