Posts tagged as:

Google Analytics

At long last Google has released a beta Data Export API for Analytics.  Announced today, the beta is open to all Analytics users.  It’s going to be great to see what developers and marketers team up to do now that Analytics data can be accessed without hacking.

From the Google Analytics blog post announcing the availability of the API:

Google releases Google Analytics APIA Google Analytics API has long been one of our most widely anticipated features. Today we’re pleased to announce that the Google Analytics Data Export API beta is now publicly available to all Analytics users!

What’s so exciting about an API? The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. Large organizations and agencies now have a standardized platform for integrating Analytics data with their own business data. Developers can integrate Google Analytics into their existing products and create standalone applications that they sell. Users could see snapshots of their Analytics data in developer created dashboards and gadgets. Individuals and business owners will have opportunities to access their Google Analytics information in a variety of new ways.

The post continues on to provide sample ideas, tips on how to get started, and real-world applications.

{ 0 comments }

Access Google Analytics on your iPhone

by Scott McAndrew on February 15, 2009

iPhone touting Google Analytics addict? There’s an iPhone App for you.  Actually, there are three, but only one that you’ll want if you’re an online marketer.  Bypass the others and go straight for Analytics App.  It’s the priciest one I’ve tried at $5.99, but its worth every penny.

iPhone Google Analytics access

Also works on the iPod Touch. Get the App by visiting the iTunes App store.  Learn more at AnalyticsApp.com.

iPhone Google Analytics access

{ 1 comment }

11 July 2008

Google Analytics: 00:00:00 Avg. Time on Site?

If you have a blog or web site and use Google Analytics as your analytics package, you may have come across a disappointing metric: visits of no length, or 00:00:00.

Read the full article →
16 June 2008

MySpace – Not a place for search engine marketing

Seeing msplinks.com coming up as a referrer in your weblogs? It’s just MySpace redirecting outbound links.

Read the full article →
18 April 2008

Yahoo takes a play from Google’s aquisition book

On the heels of Yahoo’s announcement of their acquisition of web analytics purveyor IndexTools, Yahoo announced that the tool will be made available free of charge.
There are some caveats.  Current IndexTools customers will be required to sign a standard Yahoo! agreement, and at this time the freebie won’t be for everyone.  The masses will have [...]

Read the full article →
5 April 2008

YouTube’s Insight weak at the gate

YouTube’s Insight isn’t all that robust or useful—especially after the drought of information previously available.

Read the full article →
11 March 2008

5 Google Analytics setup tips

If you’re giving Google Analytics a spin for the first time, or you’ve installed it a half-dozen times before, here’s a few tips to get the most out of what Google has to offer your marketing efforts.

Read the full article →