Posts tagged as:

Online Marketing/Strategy

Why A/B/Multivariate test?

February 23, 2010
Test

There’s a lot of love about online marketing from a strategic standpoint.  Possibly the biggest differentiator between online marketing and other marketing methods is the degree to which it can be tracked.  After launching a website, social media presence, or campaign, the next logical step is to understand and optimize the performance you’re receiving. While [...]

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Quantcast: Giving away competitive metrics

June 23, 2008

Every client wants a relative measure of how they compare to their competition online. The standard measuring stick is traffic. Quantcast provides far more than traffic data, and does so for free.

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Live cashback a desperate move?

May 23, 2008

Microsoft’s offers searchers cash back in times of desperation. Is it nothing more than just paying customers to use Live search?

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