Posts tagged as:

Pay-per-Click

What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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And the winner is…

September 25, 2008

A PPC story regarding some suspiciously high bills received by a credit union for an unlikely phrase: “es sex” wins an iPod touch in online marketing mishap contest.

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Live cashback a desperate move?

May 23, 2008

Microsoft’s offers searchers cash back in times of desperation. Is it nothing more than just paying customers to use Live search?

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Google AdWords on trademarks: Who wants to know?

February 17, 2008

Google’s AdSense trademark policy prevents bidding on a competitor’s company name? Or does it? Some companies seem immune to the trademark policy on the AdWords site.

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AdWords testing increased relevance for advertisers

January 27, 2008

Google looks to get more specific with Google AdWords Demographic bidding.

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Google pay-per-action for AdWords

March 21, 2007

Google announced the launch of a beta program to begin testing a new pricing model based not on clicks, but on conversions.

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