Posts tagged as:

PPC

PPC Online Marketing for Small Businesses

June 15, 2010
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Search engines are an incredible resource for generating interest in any business.  Unfortunately, for many businesses, making the investment in search engine optimization to gain high visibility on search engines like Google is a difficult decision.  One great way to test the waters online for small businesses is to turn to paid advertising, commonly referred [...]

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Travel and tourism online marketing presentation

March 11, 2009
Online Marketing for Travel and Tourism Presentation

My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here.

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What Google tells me about Valentine’s Day shopping – Part 1

February 13, 2009

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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SEO/SEM presentation for download

December 12, 2008

[ Download the Presentation Slides ] Last night I had the opportunity to present to the Social Media Club here in Phoenix.  The topic was search engine optimization and search engine marketing.  As opposed to having a deck of tactical recommendations I instead chose to talk about how I approach search engines in the work [...]

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And the winner is…

September 25, 2008

A PPC story regarding some suspiciously high bills received by a credit union for an unlikely phrase: “es sex” wins an iPod touch in online marketing mishap contest.

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Live cashback a desperate move?

May 23, 2008

Microsoft’s offers searchers cash back in times of desperation. Is it nothing more than just paying customers to use Live search?

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Google AdWords on trademarks: Who wants to know?

February 17, 2008

Google’s AdSense trademark policy prevents bidding on a competitor’s company name? Or does it? Some companies seem immune to the trademark policy on the AdWords site.

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