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PPC

Travel and tourism online marketing presentation

by Scott McAndrew on March 11, 2009

You missed it!  My presentation about online marketing for the travel and tourism industry was today. I received several requests for the presentation slides, so I’ve made them available for download here on my blog until we get a post up on the Terralever website.

Download the presentation:
Tested Strategies to Boost Online Marketing Success

Questions?
If you had a question that I didn’t get to answer during the webinar please feel free to click on the “Contact” tab above and ask.  I won’t answer your questions publicly unless I’ve asked you and you’ve agreed to let me do so.  Otherwise, I’ll send my response straight back to you.

As soon as the saved session is available I’ll update this post in case you wish to view the presentation.

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13 February 2009

What Google tells me about Valentine’s Day shopping – Part 1

Jobless claims are on the rise, housing foreclosures are spiraling out of control and our government is at odds about what to do to straighten things out. In times like these, companies often find themselves paralyzed, trying to guess how consumers will react, and more importantly where dollars will be spent. How can search engines help us make some rational, informed marketing decisions?

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12 December 2008

SEO/SEM presentation for download

[ Download the Presentation Slides ]
Last night I had the opportunity to present to the Social Media Club here in Phoenix.  The topic was search engine optimization and search engine marketing.  As opposed to having a deck of tactical recommendations I instead chose to talk about how I approach search engines in the work we [...]

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25 September 2008

And the winner is…

A PPC story regarding some suspiciously high bills received by a credit union for an unlikely phrase: “es sex” wins an iPod touch in online marketing mishap contest.

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23 May 2008

Live cashback a desperate move?

Microsoft’s offers searchers cash back in times of desperation. Is it nothing more than just paying customers to use Live search?

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17 February 2008

Google AdWords on trademarks: Who wants to know?

Google’s AdSense trademark policy prevents bidding on a competitor’s company name? Or does it? Some companies seem immune to the trademark policy on the AdWords site.

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