Posts tagged as:

Transparency

A Royal social marketing mess?

March 18, 2009
Royal Champions Viral Marketing

Have you heard of Royal Caribbean’s Royal Champion’s program? The marketing program allegedly rewarded forum posters who posted positive reviews about Royal Caribbean on popular social sites including Cruise Critic and TripAdvisor. What do you think? Does the Royal Caribbean social marketing initiative cross the line or not?

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A very good use of the series of tubes

January 20, 2009

The new website for the White House launched today with a decisively different look and feel, and a much different stance toward the online medium.

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Do you Twitter?

March 18, 2007

What are you doing? Twitter allows you to let the world (or your select group of friends) know where you are and what you’re doing via phone, IM, or online. I signed up to give it a try, and, well, I’m not a Twittter-er.

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